UP Tacloban’s COMM 10 (Critical Perspectives in Communication) students attended Boogsh! Bawal ang Shiminet: A Symposium on Digital Literacy hosted by the Division of HUmanities on 13 November 2024 at the AS Conference Hall. Part of the GE(n) Z Ideas Festival, a series intended to enrich students experience of and engagement with the General Education (GE), the symposium featured talks by digital communication scholar Michelle Gay Nidoy and filmmaker Michael Lacanilao.
Nidoy delivered a remote talk on the emergence of YouTube content creators as political actors in the 2022 presidential elections in the Philippines, particularly their role as “brand influencers” to control narratives, rebrand Marcos, and attack opponents, creating an alternative information source. Nidoy, who is a lecturer at UP Tacloban College, has an Erasmus Mundus Joint Master Degree in Digital Communication Leadership (DCLead) from the Faculty of Social Sciences of Paris London University of Salzburg, Austria and the Faculty of Economic and Social Sciences and Solvay Business School of Vrije Universiteit Brussels, Belgium.