Division of Humanities

Bachelor of Arts in Media Arts


The BAMA curriculum is composed of 138 units of course work which can be completed in four years or eight semesters:

Core Courses (30 units)

BAMA students take 30 units of core courses that introduce them to fundamental concepts in media production, media studies, and media research.





CMA 110

Ethics in Communication and Media

Study of ethics in communication and media contexts

3 units

Media 100

Introduction to Media Communication

Nature, function, operation, and role of mass media in modern society

3 units

Media 105

Foundations of Media Writing

Writing with emphasis on developing a sense of story for the media

3 units

Media 109

Fundamentals of Design in Communication

Study of design elements and their application in various communication and media formats and contexts

3 units

Media 150

Theories in Media Communication

Exploration of different theories in media communication

3 units

Media 158

Media Criticism

Application of critical and cultural theories to the analyses of media platforms, content, and operations

3 units

Media 177

Law on Media

Principles underlying freedom of the press, and on statutes dealing with media and their operation

3 units

Media 195

Internship/Apprenticeship/Directed Activities in Media Arts

Training of students, complementing classroom learning, with knowledge acquisition and skills development in an applied work setting

3 units

Media 199

Research Methods in Media Arts

Nature, functions, principles, and processes of research on media

3 units

Media 200

Undergraduate Thesis

Conceptualization, composition, and defense of an undergraduate thesis in media arts

3 units

Major Courses (39 units)

BAMA students take 39 units of major courses that enhance their knowledge and skills in media communication theories, media production, and special topics related to media practice.





Comm 150

New Media Platforms and Literacies

Study about changes brought about by new media platforms and the literacies its professionals need as well as tools they should master in order to do well in today’s media environment

3 units

Comm 152

Intercultural Communication

Theories and practices in cross-cultural communication

3 units

Comm 154

Crisis Communication

Crisis management through communication

3 units

Comm 156

Health Communication

Principles, theories, approaches, and design of health communication strategies

3 units

Film 153


Comprehensive overview of proper cinematography techniques and methodologies

3 units

Media 102

Communication and Socio-cultural Change

Exploration and examination of the role of communication and communication technologies in societies

3 units

Media 178

Political Economy of Media

Examination of the intersections of politics, economics, communication, and mass media

3 units

Media 115

Print Media Production

Principles, practices, techniques, and aesthetics of print media production

3 units

Media 125

Audio Production

Principles, practices, techniques, and aesthetics of audio production

3 units

Media 130


Storytelling strategies for fiction and documentary films

3 units

Media 135

Audio-Visual Production

Principles, practices, techniques, and aesthetics of video production

3 units

Media 170

Broadcast Media Programming

Theory and practice of broadcast programming

3 units

Media 175

Media and Disaster

Concepts, problems, and principles in media representations and use during disasters

3 units

Elective Courses (21 units)

BAMA students take 21 units of elective courses in Literary Studies, Theater Arts, or other disciplines (Psychology, Sociology, Political Science, Economics, Biology, Computer Science, Management). These elective courses are meant to provide students an inter- or multi-disciplinary perspective to enrich their work in media production.

Other required courses

BAMA students also take 12 General Education courses, two Language courses (Waray I and Waray II), Stat 102 (Statistical Methods in Research), and the legislated PI 100 (The Life and Works of Jose Rizal) course, as well as four Physical Education courses and two National Service Training Program courses.