The BAMA curriculum is composed of 138 units of course work which can be completed in four years or eight semesters:
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COURSE CATEGORIES
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UNITS
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BAMA students take 30 units of core courses that introduce them to fundamental concepts in media production, media studies, and media research.
CODE | TITLE | DESCRIPTION | UNITS |
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CMA 110 | Ethics in Communication and Media | Study of ethics in communication and media contexts | 3 units |
Media 100 | Introduction to Media Communication | Nature, function, operation, and role of mass media in modern society | 3 units |
Media 105 | Foundations of Media Writing | Writing with emphasis on developing a sense of story for the media | 3 units |
Media 109 | Fundamentals of Design in Communication | Study of design elements and their application in various communication and media formats and contexts | 3 units |
Media 150 | Theories in Media Communication | Exploration of different theories in media communication | 3 units |
Media 158 | Media Criticism | Application of critical and cultural theories to the analyses of media platforms, content, and operations | 3 units |
Media 177 | Law on Media | Principles underlying freedom of the press, and on statutes dealing with media and their operation | 3 units |
Media 195 | Internship/Apprenticeship/Directed Activities in Media Arts | Training of students, complementing classroom learning, with knowledge acquisition and skills development in an applied work setting | 3 units |
Media 199 | Research Methods in Media Arts | Nature, functions, principles, and processes of research on media | 3 units |
Media 200 | Undergraduate Thesis | Conceptualization, composition, and defense of an undergraduate thesis in media arts | 3 units |
BAMA students take 39 units of major courses that enhance their knowledge and skills in media communication theories, media production, and special topics related to media practice.
CODE | TITLE | DESCRIPTION | UNITS |
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Comm 150 | New Media Platforms and Literacies | Study about changes brought about by new media platforms and the literacies its professionals need as well as tools they should master in order to do well in today’s media environment | 3 units |
Comm 152 | Intercultural Communication | Theories and practices in cross-cultural communication | 3 units |
Comm 154 | Crisis Communication | Crisis management through communication | 3 units |
Comm 156 | Health Communication | Principles, theories, approaches, and design of health communication strategies | 3 units |
Film 153 | Cinematography | Comprehensive overview of proper cinematography techniques and methodologies | 3 units |
Media 102 | Communication and Socio-cultural Change | Exploration and examination of the role of communication and communication technologies in societies | 3 units |
Media 178 | Political Economy of Media | Examination of the intersections of politics, economics, communication, and mass media | 3 units |
Media 115 | Print Media Production | Principles, practices, techniques, and aesthetics of print media production | 3 units |
Media 125 | Audio Production | Principles, practices, techniques, and aesthetics of audio production | 3 units |
Media 130 | Screenwriting | Storytelling strategies for fiction and documentary films | 3 units |
Media 135 | Audio-Visual Production | Principles, practices, techniques, and aesthetics of video production | 3 units |
Media 170 | Broadcast Media Programming | Theory and practice of broadcast programming | 3 units |
Media 175 | Media and Disaster | Concepts, problems, and principles in media representations and use during disasters | 3 units |
BAMA students take 21 units of elective courses in Literary Studies, Theater Arts, or other disciplines (Psychology, Sociology, Political Science, Economics, Biology, Computer Science, Management). These elective courses are meant to provide students an inter- or multi-disciplinary perspective to enrich their work in media production.
BAMA students also take 12 General Education courses, two Language courses (Waray I and Waray II), Stat 102 (Statistical Methods in Research), and the legislated PI 100 (The Life and Works of Jose Rizal) course, as well as four Physical Education courses and two National Service Training Program courses.
